IKIGAI Logo
Brand is the face of the company
The logo for IKIGAI, as well as the name of the company IKIGAI itself, was chosen as the basis of Eastern philosophy and philosophy. Kaizen - The principle of business management through improvement. Ikigai is "a goal in action" and "world peace, harmony and balance" for the project and people, Yin and Yang - "Cyclicity".

PRINCIPLE #1. Improve constantly.
"Kaizen strategy for achieving the goal is the achievement of what the management, which must achieve the achievement, sets as its task to ensure safety and its safety." “Kaizen is a customer-focused withdrawal strategy.”
Focus on customers - for a company using kaizen, the main thing is that their products (services) meet the needs of customers.
Continuous change is the principle that characterizes the very essence of kaizen, that is, continuous small changes at all scales of the organization - supply, production, marketing, coverage, and so on.
The open beginning of problems - all problems are brought up for discussion (where there are no problems, improvement is impossible).
Promotion of openness - a small degree of isolation (especially in the western regions) between departments and open places.
Creation of a working team - each employee becomes a member of a working team and a circle of good quality (a new employee for the organization is also a member of the first-year club).
Project management with one cross-functional team - no team will work with one free team if it operates only in a functional group. With this phenomenon, rotation inherent in Japanese management is widespread.
The formation of "supporting bodies" - for the organization not only and not so much financial results, but the involvement of employees in its activities and good employment among employees, since this will inevitably (albeit not in anticipation of the reporting period) lead the organization to high results.
horizontal development. (Personal experience should be the property of the whole company)
The development of self-discipline is the ability to control oneself and respect both oneself and other specialists and the organization as a whole.
Self improvement. (Teach yourself to identify questions that you are personally responsible for, as opposed to those that you answer for others, and start solving problems)
Informing every employee – all staff must be fully informed about their company.
Delegation of doses to each employee - volumetric dosing of doses to each employee. This becomes possible due to training in many specialties, possession of skills and abilities, and so on.
To adjust means to start with planning and compare the plan with the original.
Enterprise lung analysis and fact-based action. (Do a survey based on implementation data).
Elimination of the main causes and the occurrence of relapses. (Do not confuse the causes of problems with its manifestations).
Embedding in a quality process as early as possible. (Quality happens to interfere with the process. Verification does not create quality).
Standardization. (Necessary methods to ensure success).

PRINCIPLE #2. Find your Ikigai and follow it through life.
Ikigai
Ikigai is at the intersection of the four areas of the Venn diagram: it is the balance between what you love to do, what you know how to do, what people and humanity need, and what you are paid for.
The word “ikigai” appeared in the Heian period (794-1185 yrs): “The root “gai” comes from “kai”, in Japanese it means “shell” - the fact is that shells were once very valued. Accordingly, being a combination of these two words, "ikigai" literally means "the value of life."

Yin and Yang
In ancient Chinese mythology and natural philosophy, yin-yang (“tai chi”, the Great Limit) is a symbol of the creative unity of opposites in the Universe. It was depicted as a circle, an image of infinity, divided by a wavy line into two halves - dark and light. Symmetrically located inside the circle, two points - light on a dark background and dark on a light one - said that each of the two great forces of the Universe carries the germ of the opposite principle. The dark and light fields, representing yin and yang respectively, are symmetrical, but this symmetry is not static. It involves constant movement in a circle - when one of the two principles reaches its peak, it is ready to retreat: “Yang, having reached the peak of its development, recedes in the face of yin. Yin, having reached the peak of its development, recedes in the face of yang.
Used types of IKIGAI logo:


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